Fractional CMO
building with AI
I spent a decade at Amazon and P&G. Then I started two companies, sold one, and now I help execs not just plan their marketing, but ship it...fast.
Worked with
From Generic Chatbot to Branded Voice Agent
A $15M-funded robotics startup needed an AI concierge for their conference. The guest list? VCs with $2B+ invested in robotics. Founders behind 100M+ robots shipped. And 500+ patents in the room. NotebookLM wasn't going to cut it.
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Roast WebsiteHow I Think
After managing $30M+ corporate marketing budgets and bootstrapping an e-commerce business to exit with zero ad spend, these are the principles I keep coming back to.
Product excellence is table stakes
The best tech companies obsess over product quality – as they should. But in a world where every competitor is doing the same, product excellence is just the entry fee. The winners are those who build narratives, turning users into evangelists. Just ask Figma, Notion, or Linear.
Strategy means nothing without shipping
I've sat through too many beautiful strategy decks that never saw the light of day. Nothing beats actually shipping things - a new lead gen magnet, landing pages that convert, an AI content system. Real feedback from real customers beats perfect plans every time.
Don't chase the crowd. Change the conversation
Chasing industry benchmarks is the fastest way to mediocrity. While every fintech was trying to be the 'best digital bank,' Cash App built a cultural phenomenon by embracing hip-hop culture and Gen Z aesthetics. That's how you create a moat.
Sometimes boring wins
Everyone wants the secret sauce, but sustainable growth comes from doing the obvious things consistently well. While competitors chased viral TikTok moments, Figma grew to $20B by religiously focusing on one thing... making their product easy to share between designers. Sometimes boring wins.
The best marketing feels like a gift
When someone engages with your brand, they're giving you their most precious resource - attention. Every piece of content, every interaction, should reward that trust. That's why Hubspot built a $20B company by teaching people how to do marketing, not by marketing their marketing software.
Strategy decks are nice, but executing is even better.
View Case Studies→Are We Right for Each Other?
Yes, If...
- You're a founder or CEO who's curious and humble enough to know you're not the marketing expert.
- You need help going from 0 to 1 or are looking to kickstart growth with your marketing.
- You want your small team to punch above their weight. I'm not here to replace your team – I'm here to make them better.
Likely Not, If...
- You want someone to just execute without questioning strategy. I believe in challenging assumptions and finding the right approach.
- You're expecting overnight success. While I love quick wins, real growth comes from building sustainable systems.
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