CPG Company (owned by SC Johnson)
D2C / CPGFractional Advisory
The Challenge
Spending five figures/month on creative production with agency, needed more output and faster testing. Also needed to improve website conversion.
What I Built
- AI creative workflow
- Website optimization recommendations: sticky quick add buttons, product detail page updates, messaging priority
- Ad strategy: Running ads driving directly to product detail pages
Healthcare Tech Startup
B2B SaaSFractional Advisory
The Challenge
Wasted ad spend. Google Ads Performance Max campaign generating 0 leads despite 10K visits at $0.17 CPC.
What I Built
- Built a new website optimized for conversion
- Revamped Google Ads strategy
- Switched to targeted search campaigns with full control
Custom Voice Agent
Robotics / AIBuild Sprint
The Challenge
A $15M-funded robotics startup needed an AI concierge for their conference. The guest list? VCs with $2B+ invested in robotics. Founders behind 100M+ robots shipped. And 500+ patents in the room. NotebookLM wasn't going to cut it.
What I Built
- Custom branded AI concierge with voice + chat support
- Ingested proprietary knowledge base: speakers, schedule, venue, attendee profiles
- Personalized recommendations based on attendee interests
Book Publisher
Media / PublishingBuild Sprint
The Challenge
Needed to up-level a junior marketer to manage social media across multiple channels—without hiring an agency.
What I Built
- Mid-Journey → Slack → Sprout Social workflow
- Automated content generation pipeline
- Training for independent management
I Also Build for Myself
From trading automation that saves me 10 hours a week to personalized workout creators — these aren't demos, they're tools I use daily.
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