Most websites suck.
Can a fifth grader understand what you do?
How are you building trust?
What makes you different?
Why should anyone care?
Are you using corporate jargon?
Get yours roasted.
What I've learned about websites that convert
Your website needs to follow best practices on UX/UI, SEO, page load speed, mobile-optimization, and accessibility. But it also needs to tell a clear, compelling story. The words you use matter. A lot.
1
The 8-second rule
Your website has 8 seconds to make an impression. It should immediately be clear:
- What you do
- Who you help
- Why they should care
2
Clarity beats cleverness
- Lead with a strong, compelling headline that speaks directly to your visitor's needs.
- Strip away jargon and complexity.
- Focus on one primary message per section.
- Make your value proposition impossible to miss.
3
Guide the journey
- Structure your content as a story, with each section building on the last.
- Use strategic calls-to-action that match visitor intent.
- Create clear next steps at every stage.
- Make it obvious what you want visitors to do next.
4
Build trust
Trust doesn't just convert. It retains.
- Show, don't tell.
- Make the visitor feel like you're having a conversation with them as they scroll.
- Feature real testimonials, case studies, logos of companies you've worked with.
5
Value over features
- Make it about your customer - their problems, their questions, their needs.
- Lead with benefits, not specifications.
- Address pain points directly.
- Show transformation potential.
6
Connect emotionally
- Use storytelling to build rapport.
- Share your mission and values.
- Show the humans behind your brand.
- Speak to both logical and emotional needs.
Ready to fix your website?
Get the roast first. Then let's talk about making your website actually convert.